What Sets Link Apart From Other Companies?

At Link, customization is the norm. We believe every challenge or information needs deserves a unique approach.

Whether it’s a neighborhood restaurant or a global corporation, every organization relies on accurate insights to make sound decisions. We adapt our intelligence studies to the specific context, size, requirements, and constraints of each client, supporting small, mid-sized, and large enterprises globally.

There’s a big difference between “wanting to know” and “needing to know.” We guide our clients in clearly defining their information priorities, identifying the data that truly impacts decision-making.

We source data from diverse channels and apply strict criteria to ensure reliability. Beyond public sources, we conduct interviews with key individuals who can provide unique perspectives. Throughout the process, we uphold the highest ethical standards in information gathering.

We don’t just deliver data, we analyze it thoroughly and provide actionable insights. Our methodology includes sharing findings throughout the process, enabling clients to understand how conclusions are reached and adjust the research direction if new questions emerge. This approach ensures that our recommendations are both practical and strategically aligned with the client’s needs.

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Executive sitting at her desk, deep in thought. The following text appears below her: The time has come to wrap up next year’s plan. What do you do? Open the drawer and pull out a crystal ball. Pull up a spreadsheet with figures from previous years, assuming the future will hold the same patterns. Review the market, competitor, and consumer data, insights, and recommendations provided by your intelligence team.

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The time has come to wrap up next year’s plan. What do you do?

Before planning for 2027, think about what information you need to make decisions that deliver strong results. Do you want to stop guessing what the future holds for your market but aren’t sure how market and competitive intelligence can help with your planning? Even if you don’t have an intelligence team, we have some tips.

Screenshot showing the use of RiskThreshold. The example displays the monitoring dashboard with ACME Motors’ risk and threat factors. The listed risk factors are foreign exchange risk, with the dollar as the indicator; economic crisis, with monthly IPCA inflation and monthly INPC inflation as indicators; dissatisfaction with the brand or products, with the Reclame Aqui complaint index as the indicator; and price war, with four competitors being monitored. For each factor, the current status or value is shown alongside the defined threshold value. Each factor also displays the monitoring result, indicating whether the risk factor is stable or accelerating and which factors require attention.

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New Tool Monitors Risks and Threats to Your Business

Did you know that Link Estratégia has its own methodology for monitoring risks and threats to your business? It is called RiskThreshold and is one of the monitoring modules available on Hub Link Estratégia, our market and competitive intelligence platform. Using RiskThreshold, decision-makers can monitor what we call Critical Failure Factors (CFFs) for the business.