What Sets Link Apart From Other Companies?

At Link, customization is the norm. We believe every challenge or information needs deserves a unique approach.

Whether it’s a neighborhood restaurant or a global corporation, every organization relies on accurate insights to make sound decisions. We adapt our intelligence studies to the specific context, size, requirements, and constraints of each client, supporting small, mid-sized, and large enterprises globally.

There’s a big difference between “wanting to know” and “needing to know.” We guide our clients in clearly defining their information priorities, identifying the data that truly impacts decision-making.

We source data from diverse channels and apply strict criteria to ensure reliability. Beyond public sources, we conduct interviews with key individuals who can provide unique perspectives. Throughout the process, we uphold the highest ethical standards in information gathering.

We don’t just deliver data, we analyze it thoroughly and provide actionable insights. Our methodology includes sharing findings throughout the process, enabling clients to understand how conclusions are reached and adjust the research direction if new questions emerge. This approach ensures that our recommendations are both practical and strategically aligned with the client’s needs.

Related Posts

Screenshot showing the use of RiskThreshold. The example displays the monitoring dashboard with ACME Motors’ risk and threat factors. The listed risk factors are foreign exchange risk, with the dollar as the indicator; economic crisis, with monthly IPCA inflation and monthly INPC inflation as indicators; dissatisfaction with the brand or products, with the Reclame Aqui complaint index as the indicator; and price war, with four competitors being monitored. For each factor, the current status or value is shown alongside the defined threshold value. Each factor also displays the monitoring result, indicating whether the risk factor is stable or accelerating and which factors require attention.

30

Sep
All Subjects, Analysis, Market and Competitive Intelligence

New Tool Monitors Risks and Threats to Your Business

Did you know that Link Estratégia has its own methodology for monitoring risks and threats to your business? It is called RiskThreshold and is one of the monitoring modules available on Hub Link Estratégia, our market and competitive intelligence platform. Using RiskThreshold, decision-makers can monitor what we call Critical Failure Factors (CFFs) for the business.

31

Aug
All Subjects, Market and Competitive Intelligence

How to Assess Brand Perception in the B2B Market

Brand perception in B2B markets does not serve to create superficial emotional appeal, but rather to fulfill a much more pragmatic role: reduce perceived risk in purchasing decisions, sustain long-term commercial relationships, and differentiate the value proposition where price and delivery truly matter.
To structure this diagnosis with methodological rigor, we developed BrandIntel, the brand equity assessment module of Hub Link Estratégia. This module also can be used to assess B2C and B2B2C brands.