30
JunEvery manager would like to know how large their market will be three or five years from now. At Link Estratégia, we have been forecasting market size since 2014. Drawing on that experience, we developed two tools, MarketModeler and CorrelationLens, to support these studies. These tools are now available to clients through Hub Link Estratégia.
13
MayBefore making any move, companies need to plan based on reliable information tailored to their specific business needs. We outline three critical factors that should be included in an assessment before a company decides to enter a new market.
09
AprEarly this year, we released Hub Link Estratégia. The Hub is an easy-to-use online platform, exclusive to Link’s clients. It consolidates intelligence maps, reports and project management tools in a secure data environment.
09
MarWhen analyzing market trends, it is necessary to go far beyond the basics. To anticipate opportunities, companies must look at the entire supply chain, including sales, after-sales, and logistics. To better illustrate how a supply chain works, let’s use the example of one of our clients: a Japanese company in the automotive industry. The goal here is to show that supply chain thinking must go beyond the company and its direct suppliers. Everything that happens before and after the production process is part of the chain and can be affected by a market trend.
19
FebIn a world where change is the only constant, the ability to make fast decisions is a skill leaders must continuously develop. However, there is not always clarity or certainty about which path to take, and it becomes necessary to gather information about the market environment, competitors, customers, trends, and more. Yet hesitation can be as harmful as making the wrong decision.
30
DecMarket and Competitive Intelligence is one of the most powerful tools for reducing uncertainty and driving strategic decisions; however, to be effective, it is essential to overcome resistance, calibrate execution, and gain the trust of decision-makers.
