30
JunEvery manager would like to know how large their market will be three or five years from now. At Link Estratégia, we have been forecasting market size since 2014. Drawing on that experience, we developed two tools, MarketModeler and CorrelationLens, to support these studies. These tools are now available to clients through Hub Link Estratégia.
27
NovHave you ever heard of an analytical technique called Indicator Monitoring? This Market and Competitive Intelligence (M&CI) method is used alongside Scenario Analysis to identify which projected scenarios are most likely to materialize
30
AprOne of the exercises we do before any project here at Link is to understand the information needs of each client. Conceptually, it seems like something simple to define, especially if there’s a clear problem to solve using Market and Competitive Intelligence (M&CI), such as launching a product or entering a new market.
29
NovWhat is the role of big data in Competitive and Market Intelligence (IC&M)? It can contribute to market analysis, but it also has limitations, particularly in niche markets or for products with limited online presence. For such situations, qualitative research methods, such as in-depth interviews, can surpass big data and provide deeper insights into consumer behavior.
30
AugHave you ever stopped to think about how certain global trends will affect your business? This isn’t a common exercise among companies and their leaders. The focus on the company’s immediate and tangible surroundings can sometimes catch them off guard.
23
MayCompetitive Intelligence is not a way to see the future. For that, you need a crystal ball. But using the right methods and techniques, it is possible to model scenarios and get a glimpse of how things will play out in a given time interval.
