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SepDid you know that Link Estratégia has its own methodology for monitoring risks and threats to your business? It is called RiskThreshold and is one of the monitoring modules available on Hub Link Estratégia, our market and competitive intelligence platform. Using RiskThreshold, decision-makers can monitor what we call Critical Failure Factors (CFFs) for the business.
30
JunEvery manager would like to know how large their market will be three or five years from now. At Link Estratégia, we have been forecasting market size since 2014. Drawing on that experience, we developed two tools, MarketModeler and CorrelationLens, to support these studies. These tools are now available to clients through Hub Link Estratégia.
13
DecThe Brazilian food retail sector has already made major global players reconsider their investments. Part of the problem is often the insufficient understanding of local culture and habits. Competitive and Market Intelligence helps to address this issue.
29
NovWhat is the role of big data in Competitive and Market Intelligence (IC&M)? It can contribute to market analysis, but it also has limitations, particularly in niche markets or for products with limited online presence. For such situations, qualitative research methods, such as in-depth interviews, can surpass big data and provide deeper insights into consumer behavior.
30
AugHave you ever stopped to think about how certain global trends will affect your business? This isn’t a common exercise among companies and their leaders. The focus on the company’s immediate and tangible surroundings can sometimes catch them off guard.
23
MayCompetitive Intelligence is not a way to see the future. For that, you need a crystal ball. But using the right methods and techniques, it is possible to model scenarios and get a glimpse of how things will play out in a given time interval.
