Executive sitting at her desk, deep in thought. The following text appears below her: The time has come to wrap up next year’s plan. What do you do? Open the drawer and pull out a crystal ball. Pull up a spreadsheet with figures from previous years, assuming the future will hold the same patterns. Review the market, competitor, and consumer data, insights, and recommendations provided by your intelligence team.

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The time has come to wrap up next year’s plan. What do you do?

Before planning for 2027, think about what information you need to make decisions that deliver strong results. Do you want to stop guessing what the future holds for your market but aren’t sure how market and competitive intelligence can help with your planning? Even if you don’t have an intelligence team, we have some tips.

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