Screenshot showing the use of RiskThreshold. The example displays the monitoring dashboard with ACME Motors’ risk and threat factors. The listed risk factors are foreign exchange risk, with the dollar as the indicator; economic crisis, with monthly IPCA inflation and monthly INPC inflation as indicators; dissatisfaction with the brand or products, with the Reclame Aqui complaint index as the indicator; and price war, with four competitors being monitored. For each factor, the current status or value is shown alongside the defined threshold value. Each factor also displays the monitoring result, indicating whether the risk factor is stable or accelerating and which factors require attention.

30

Sep

New Tool Monitors Risks and Threats to Your Business

Did you know that Link Estratégia has its own methodology for monitoring risks and threats to your business? It is called RiskThreshold and is one of the monitoring modules available on Hub Link Estratégia, our market and competitive intelligence platform. Using RiskThreshold, decision-makers can monitor what we call Critical Failure Factors (CFFs) for the business.

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30

Jun

How can you determine the size of your market over the next few years?

Every manager would like to know how large their market will be three or five years from now. At Link Estratégia, we have been forecasting market size since 2014. Drawing on that experience, we developed two tools, MarketModeler and CorrelationLens, to support these studies. These tools are now available to clients through Hub Link Estratégia.

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