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NovWhat is the role of big data in Competitive and Market Intelligence (IC&M)? It can contribute to market analysis, but it also has limitations, particularly in niche markets or for products with limited online presence. For such situations, qualitative research methods, such as in-depth interviews, can surpass big data and provide deeper insights into consumer behavior.
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AugHave you ever stopped to think about how certain global trends will affect your business? This isn’t a common exercise among companies and their leaders. The focus on the company’s immediate and tangible surroundings can sometimes catch them off guard.
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NovA Brazilian automotive accessories manufacturer sought to diversify its revenue through exporting its products. The company sought the assistance of Link Estratégia for an exploratory market study using Competitive Intelligence and Market Intelligence (CI&MI) tools.
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OctA European lighting products manufacturer, aimed to increase its market share in Latin America. The company needed to answer two fundamental questions: which markets in the region were the most suitable for its products and what was the best sales, production, and import logistics base to serve these markets.
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SepIn this project, Link assisted a North American wellness and health company in its internationalization process. Our analyses helped to define strategies for the Brazilian, Colombian, and South Korean markets.
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MayCompetitive Intelligence is not a way to see the future. For that, you need a crystal ball. But using the right methods and techniques, it is possible to model scenarios and get a glimpse of how things will play out in a given time interval.