09
MarWhen analyzing market trends, it is necessary to go far beyond the basics. To anticipate opportunities, companies must look at the entire supply chain, including sales, after-sales, and logistics. To better illustrate how a supply chain works, let’s use the example of one of our clients: a Japanese company in the automotive industry. The goal here is to show that supply chain thinking must go beyond the company and its direct suppliers. Everything that happens before and after the production process is part of the chain and can be affected by a market trend.
19
FebIn a world where change is the only constant, the ability to make fast decisions is a skill leaders must continuously develop. However, there is not always clarity or certainty about which path to take, and it becomes necessary to gather information about the market environment, competitors, customers, trends, and more. Yet hesitation can be as harmful as making the wrong decision.
30
DecMarket and Competitive Intelligence is one of the most powerful tools for reducing uncertainty and driving strategic decisions; however, to be effective, it is essential to overcome resistance, calibrate execution, and gain the trust of decision-makers.
27
NovHave you ever heard of an analytical technique called Indicator Monitoring? This Market and Competitive Intelligence (M&CI) method is used alongside Scenario Analysis to identify which projected scenarios are most likely to materialize
31
OctMany business leaders make the mistake of seeing markets as fixed scenarios. They only notice change when it hits their doorstep, disrupting the organization. That’s why forward-thinking companies invest in trend monitoring. Explore the five most common types of monitoring using market and competitive intelligence.
12
SepIf your company is taking a reactive position in the market, falling behind the competition, or struggling to keep up with changes in the competitive landscape, it’s time to consider Market and Competitive Intelligence as a potential solution.