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SepIf your company is taking a reactive position in the market, falling behind the competition, or struggling to keep up with changes in the competitive landscape, it’s time to consider Market and Competitive Intelligence as a potential solution.
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JulHeard of the silver economy? It refers to services and products for people over 70. Gen X, born from 1960 to 1980, is approaching this demographic milestone. They’ll be the first digitally-savvy generation to reach 70.
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MarWe have frequently worked with clients operating in commoditized or nearly saturated markets. Typically, in saturated segments, customers readily change suppliers and look for the lowest prices. Consistently, a competitor will begin a price war, compressing margins for all market players. Businesses facing this situation must reinvent themselves and pursue differentiation. Market and Competitive Intelligence (M&CI) provides several alternatives that can help shift the balance in your favor.
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MarThe primary phase of the Market and Competitive Intelligence (M&CI) process involves identifying the company’s information requirements. Link Estratégia’s methodology uses a diagram for this, termed Intelligence Needs. This diagram outlines the company’s inquiries about its business landscape, encompassing future technologies, trends, and the current actions of customers and competitors.