When analyzing market trends, it is necessary to go far beyond the basics. To anticipate opportunities, companies must look at the entire supply chain, including sales, after-sales, and logistics. To better illustrate how a supply chain works, let’s use the example of one of our clients: a Japanese company in the automotive industry. The goal here is to show that supply chain thinking must go beyond the company and its direct suppliers. Everything that happens before and after the production process is part of the chain and can be affected by a market trend.
Heard of the silver economy? It refers to services and products for people over 70. Gen X, born from 1960 to 1980, is approaching this demographic milestone. They’ll be the first digitally-savvy generation to reach 70.
Have you ever stopped to think about how certain global trends will affect your business? This isn’t a common exercise among companies and their leaders. The focus on the company’s immediate and tangible surroundings can sometimes catch them off guard.
Competitive Intelligence is not a way to see the future. For that, you need a crystal ball. But using the right methods and techniques, it is possible to model scenarios and get a glimpse of how things will play out in a given time interval.



