Heard of the silver economy? It refers to services and products for people over 70. Gen X, born from 1960 to 1980, is approaching this demographic milestone. They’ll be the first digitally-savvy generation to reach 70.
The Brazilian food retail sector has already made major global players reconsider their investments. Part of the problem is often the insufficient understanding of local culture and habits. Competitive and Market Intelligence helps to address this issue.