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FebIn a world where change is the only constant, the ability to make fast decisions is a skill leaders must continuously develop. However, there is not always clarity or certainty about which path to take, and it becomes necessary to gather information about the market environment, competitors, customers, trends, and more. Yet hesitation can be as harmful as making the wrong decision.
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DecMarket and Competitive Intelligence is one of the most powerful tools for reducing uncertainty and driving strategic decisions; however, to be effective, it is essential to overcome resistance, calibrate execution, and gain the trust of decision-makers.
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OctMany business leaders make the mistake of seeing markets as fixed scenarios. They only notice change when it hits their doorstep, disrupting the organization. That’s why forward-thinking companies invest in trend monitoring. Explore the five most common types of monitoring using market and competitive intelligence.
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SepIf your company is taking a reactive position in the market, falling behind the competition, or struggling to keep up with changes in the competitive landscape, it’s time to consider Market and Competitive Intelligence as a potential solution.
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MarWe have frequently worked with clients operating in commoditized or nearly saturated markets. Typically, in saturated segments, customers readily change suppliers and look for the lowest prices. Consistently, a competitor will begin a price war, compressing margins for all market players. Businesses facing this situation must reinvent themselves and pursue differentiation. Market and Competitive Intelligence (M&CI) provides several alternatives that can help shift the balance in your favor.