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DecMarket and Competitive Intelligence is one of the most powerful tools for reducing uncertainty and driving strategic decisions; however, to be effective, it is essential to overcome resistance, calibrate execution, and gain the trust of decision-makers.
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OctMany business leaders make the mistake of seeing markets as fixed scenarios. They only notice change when it hits their doorstep, disrupting the organization. That’s why forward-thinking companies invest in trend monitoring. Explore the five most common types of monitoring using market and competitive intelligence.
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SepIf your company is taking a reactive position in the market, falling behind the competition, or struggling to keep up with changes in the competitive landscape, it’s time to consider Market and Competitive Intelligence as a potential solution.
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MarWe have frequently worked with clients operating in commoditized or nearly saturated markets. Typically, in saturated segments, customers readily change suppliers and look for the lowest prices. Consistently, a competitor will begin a price war, compressing margins for all market players. Businesses facing this situation must reinvent themselves and pursue differentiation. Market and Competitive Intelligence (M&CI) provides several alternatives that can help shift the balance in your favor.