Heard of the silver economy? It refers to services and products for people over 70. Gen X, born from 1960 to 1980, is approaching this demographic milestone. They’ll be the first digitally-savvy generation to reach 70.
Have you ever stopped to think about how certain global trends will affect your business? This isn’t a common exercise among companies and their leaders. The focus on the company’s immediate and tangible surroundings can sometimes catch them off guard.