30
DecMarket and Competitive Intelligence is one of the most powerful tools for reducing uncertainty and driving strategic decisions; however, to be effective, it is essential to overcome resistance, calibrate execution, and gain the trust of decision-makers.
12
SepIf your company is taking a reactive position in the market, falling behind the competition, or struggling to keep up with changes in the competitive landscape, it’s time to consider Market and Competitive Intelligence as a potential solution.
13
DecThe Brazilian food retail sector has already made major global players reconsider their investments. Part of the problem is often the insufficient understanding of local culture and habits. Competitive and Market Intelligence helps to address this issue.
19
SepHere at Link, we’ve been spending a lot of time digging into data. We’re working on two big projects for clients that need us to do a ton of research. We’ve learned that while it’s fun to try out new databases, having a few favorites that you trust is really helpful. We want to share our favorites with you, as they’re a great place to start when you’re doing any kind of intelligence work.
30
AugHave you ever stopped to think about how certain global trends will affect your business? This isn’t a common exercise among companies and their leaders. The focus on the company’s immediate and tangible surroundings can sometimes catch them off guard.
24
NovA Brazilian automotive accessories manufacturer sought to diversify its revenue through exporting its products. The company sought the assistance of Link Estratégia for an exploratory market study using Competitive Intelligence and Market Intelligence (CI&MI) tools.