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DecMarket and Competitive Intelligence is one of the most powerful tools for reducing uncertainty and driving strategic decisions; however, to be effective, it is essential to overcome resistance, calibrate execution, and gain the trust of decision-makers.
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NovHave you ever heard of an analytical technique called Indicator Monitoring? This Market and Competitive Intelligence (M&CI) method is used alongside Scenario Analysis to identify which projected scenarios are most likely to materialize
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OctMany business leaders make the mistake of seeing markets as fixed scenarios. They only notice change when it hits their doorstep, disrupting the organization. That’s why forward-thinking companies invest in trend monitoring. Explore the five most common types of monitoring using market and competitive intelligence.
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SepIf your company is taking a reactive position in the market, falling behind the competition, or struggling to keep up with changes in the competitive landscape, it’s time to consider Market and Competitive Intelligence as a potential solution.
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JulHeard of the silver economy? It refers to services and products for people over 70. Gen X, born from 1960 to 1980, is approaching this demographic milestone. They’ll be the first digitally-savvy generation to reach 70.
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AprOne of the exercises we do before any project here at Link is to understand the information needs of each client. Conceptually, it seems like something simple to define, especially if there’s a clear problem to solve using Market and Competitive Intelligence (M&CI), such as launching a product or entering a new market.