When analyzing market trends, it is necessary to go far beyond the basics. To anticipate opportunities, companies must look at the entire supply chain, including sales, after-sales, and logistics. To better illustrate how a supply chain works, let’s use the example of one of our clients: a Japanese company in the automotive industry. The goal here is to show that supply chain thinking must go beyond the company and its direct suppliers. Everything that happens before and after the production process is part of the chain and can be affected by a market trend.