13
DecThe Brazilian food retail sector has already made major global players reconsider their investments. Part of the problem is often the insufficient understanding of local culture and habits. Competitive and Market Intelligence helps to address this issue.
29
NovWhat is the role of big data in Competitive and Market Intelligence (IC&M)? It can contribute to market analysis, but it also has limitations, particularly in niche markets or for products with limited online presence. For such situations, qualitative research methods, such as in-depth interviews, can surpass big data and provide deeper insights into consumer behavior.
30
AugHave you ever stopped to think about how certain global trends will affect your business? This isn’t a common exercise among companies and their leaders. The focus on the company’s immediate and tangible surroundings can sometimes catch them off guard.
23
MayCompetitive Intelligence is not a way to see the future. For that, you need a crystal ball. But using the right methods and techniques, it is possible to model scenarios and get a glimpse of how things will play out in a given time interval.
20
JanIn the realm of Competitive Intelligence, one of the most intriguing techniques capable of yielding exceptional results is the analysis of weak signals. This technique is relatively advanced, demanding well-oiled processes for information monitoring and collection to function effectively. Additionally, it requires robust models to ensure accuracy and reliability. In essence, it represents an evolutionary step for[…]