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MarThe primary phase of the Market and Competitive Intelligence (M&CI) process involves identifying the company’s information requirements. Link Estratégia’s methodology uses a diagram for this, termed Intelligence Needs. This diagram outlines the company’s inquiries about its business landscape, encompassing future technologies, trends, and the current actions of customers and competitors.
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JanIn the realm of Competitive Intelligence, one of the most intriguing techniques capable of yielding exceptional results is the analysis of weak signals. This technique is relatively advanced, demanding well-oiled processes for information monitoring and collection to function effectively. Additionally, it requires robust models to ensure accuracy and reliability. In essence, it represents an evolutionary step for[…]