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OctA European lighting products manufacturer, aimed to increase its market share in Latin America. The company needed to answer two fundamental questions: which markets in the region were the most suitable for its products and what was the best sales, production, and import logistics base to serve these markets.
07
SepIn this project, Link assisted a North American wellness and health company in its internationalization process. Our analyses helped to define strategies for the Brazilian, Colombian, and South Korean markets.
23
MayCompetitive Intelligence is not a way to see the future. For that, you need a crystal ball. But using the right methods and techniques, it is possible to model scenarios and get a glimpse of how things will play out in a given time interval.
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MarThe primary phase of the Market and Competitive Intelligence (M&CI) process involves identifying the company’s information requirements. Link Estratégia’s methodology uses a diagram for this, termed Intelligence Needs. This diagram outlines the company’s inquiries about its business landscape, encompassing future technologies, trends, and the current actions of customers and competitors.
20
JanIn the realm of Competitive Intelligence, one of the most intriguing techniques capable of yielding exceptional results is the analysis of weak signals. This technique is relatively advanced, demanding well-oiled processes for information monitoring and collection to function effectively. Additionally, it requires robust models to ensure accuracy and reliability. In essence, it represents an evolutionary step for[…]