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SepIf your company is taking a reactive position in the market, falling behind the competition, or struggling to keep up with changes in the competitive landscape, it’s time to consider Market and Competitive Intelligence as a potential solution.
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AprOne of the exercises we do before any project here at Link is to understand the information needs of each client. Conceptually, it seems like something simple to define, especially if there’s a clear problem to solve using Market and Competitive Intelligence (M&CI), such as launching a product or entering a new market.
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SepHere at Link, we’ve been spending a lot of time digging into data. We’re working on two big projects for clients that need us to do a ton of research. We’ve learned that while it’s fun to try out new databases, having a few favorites that you trust is really helpful. We want to share our favorites with you, as they’re a great place to start when you’re doing any kind of intelligence work.