Have you ever stopped to think about how certain global trends will affect your business? This isn’t a common exercise among companies and their leaders. The focus on the company’s immediate and tangible surroundings can sometimes catch them off guard.
Competitive Intelligence is not a way to see the future. For that, you need a crystal ball. But using the right methods and techniques, it is possible to model scenarios and get a glimpse of how things will play out in a given time interval.