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NovWhat is the role of big data in Competitive and Market Intelligence (IC&M)? It can contribute to market analysis, but it also has limitations, particularly in niche markets or for products with limited online presence. For such situations, qualitative research methods, such as in-depth interviews, can surpass big data and provide deeper insights into consumer behavior.
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SepHere at Link, we’ve been spending a lot of time digging into data. We’re working on two big projects for clients that need us to do a ton of research. We’ve learned that while it’s fun to try out new databases, having a few favorites that you trust is really helpful. We want to share our favorites with you, as they’re a great place to start when you’re doing any kind of intelligence work.