Have you ever stopped to think about how certain global trends will affect your business? This isn’t a common exercise among companies and their leaders. The focus on the company’s immediate and tangible surroundings can sometimes catch them off guard.
Competitive Intelligence is not a way to see the future. For that, you need a crystal ball. But using the right methods and techniques, it is possible to model scenarios and get a glimpse of how things will play out in a given time interval.
In the realm of Competitive Intelligence, one of the most intriguing techniques capable of yielding exceptional results is the analysis of weak signals. This technique is relatively advanced, demanding well-oiled processes for information monitoring and collection to function effectively. Additionally, it requires robust models to ensure accuracy and reliability. In essence, it represents an evolutionary step for[…]