29
NovWhat is the role of big data in Competitive and Market Intelligence (IC&M)? It can contribute to market analysis, but it also has limitations, particularly in niche markets or for products with limited online presence. For such situations, qualitative research methods, such as in-depth interviews, can surpass big data and provide deeper insights into consumer behavior.
19
SepHere at Link, we’ve been spending a lot of time digging into data. We’re working on two big projects for clients that need us to do a ton of research. We’ve learned that while it’s fun to try out new databases, having a few favorites that you trust is really helpful. We want to share our favorites with you, as they’re a great place to start when you’re doing any kind of intelligence work.
30
AugHave you ever stopped to think about how certain global trends will affect your business? This isn’t a common exercise among companies and their leaders. The focus on the company’s immediate and tangible surroundings can sometimes catch them off guard.
24
NovA Brazilian automotive accessories manufacturer sought to diversify its revenue through exporting its products. The company sought the assistance of Link Estratégia for an exploratory market study using Competitive Intelligence and Market Intelligence (CI&MI) tools.
27
OctA European lighting products manufacturer, aimed to increase its market share in Latin America. The company needed to answer two fundamental questions: which markets in the region were the most suitable for its products and what was the best sales, production, and import logistics base to serve these markets.
07
SepIn this project, Link assisted a North American wellness and health company in its internationalization process. Our analyses helped to define strategies for the Brazilian, Colombian, and South Korean markets.