A Brazilian automotive accessories manufacturer sought to diversify its revenue through exporting its products. The company sought the assistance of Link Estratégia for an exploratory market study using Competitive Intelligence and Market Intelligence (CI&MI) tools.
A European lighting products manufacturer, aimed to increase its market share in Latin America. The company needed to answer two fundamental questions: which markets in the region were the most suitable for its products and what was the best sales, production, and import logistics base to serve these markets.
In this project, Link assisted a North American wellness and health company in its internationalization process. Our analyses helped to define strategies for the Brazilian, Colombian, and South Korean markets.